Local Love: BOCO Gear
Photo by @bocogear
Founded in Boulder, Colorado, BOCO Gear has become one of the most recognizable names in technical headwear, creating performance driven hats, visors and accessories for runners, cyclists, triathletes, hikers and outdoor enthusiasts around the world. What started as a company focused on endurance athletes has grown into a trusted brand for anyone who values lightweight comfort, thoughtful design and reliable performance. When you're logging miles before sunrise, hiking your favorite alpine trail, or spending an entire weekend outside, the right gear can make all the difference. While shoes and apparel often get the spotlight, one piece of equipment quietly earns its place on every adventure: a high performance hat.
That's exactly where BOCO Gear has made its mark. Unlike traditional athletic clothing brands that simply add hats to their product lineup, BOCO Gear built its reputation around headwear first.
Every product is designed with movement in mind, focusing on the small details that become incredibly important during long runs, races and outdoor adventures. Moisture preventative materials, breathable mesh panels, lightweight construction and comfortable fits help keep athletes cool while still keeping things stylish. Many styles are packable, washable and engineered to maintain their shape even after countless workouts. And pets love their stuff too, as you can see below! Their bandanas keep your furry friends stylish and cool during those warmer months.
The cutest bandana model | Photo by @bocogear
Because the company is headquartered in Boulder, its products are continually influenced by real athletes who spend their weekends exploring Colorado's mountains and roads. They’ve earned their reputation among runners and triathletes, today's collection extends well beyond race day.
Their lineup includes:
Performance running hats
Trucker hats
Trail hats
Lightweight visors
Cold weather accessories, including beanies
Headbands
Performance accessories for outdoor adventures
Beyond its retail collections, they are also known for creating custom headwear for businesses, race directors, sports teams, breweries and nonprofits. With in house design services and low minimum order quantities, the brand makes it easy to create premium hats for everything from marathon finishers to company swag! Being based in Northern Colorado, they’ve embraced the active outdoor lifestyle that inspires its products. Whether you're hitting the trails, cycling mountain roads or spending the day exploring, their lightweight, technical designs are built for performance without sacrificing everyday style. It's this combination of comfort, durability and versatility that keeps athletes and adventurers reaching for BOCO Gear season after season.
Photo by @bocogear
Photo by: @bocogear
In a world where outdoor gear is constantly evolving, BOCO Gear has stayed true to its mission: creating technical headwear that performs as well as the athletes wearing it. From high performance running hats and breathable trail caps to fully customized gear for businesses and endurance events, the company has built a reputation for blending innovation, comfort and style into products designed to go wherever your adventures take you.
Whether you're chasing a personal record, exploring a new trail or simply spending more time outside, investing in gear that's built for movement can make every mile, and every adventure, a little more comfortable.
Although they have a warehouse located in Louisville, there isn’t an actual physical storefront. However, all of their items can be purchased directly from their website, including ordering custom items. And don’t forget to support your local businesses.